新聞學研究

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Editor's Notes

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《新聞學研究》第136期

2018 / 夏

研究論文

以「科技」為名：藥妝產品廣告的說明、用詞與說服策略之分析

In the Name of “Technology”: Analyses of the Clarifications, Words, and Persuasion Strategy of Cosmeceutical Product Advertisements

黃靖惠、劉宏毅 Jing-Huey Hwang, Horng-Yith Liou

關鍵字：新聞學研究,政大

Keywords： advertisements, cosmeceutical product, Persuasion Communication, Systematic Functional Linguistics (SFL)

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2008年總統大選前後報紙對周美青報導的論述分析：成員類屬分析的觀點

Discourse Analysis of the News Reports about Mei Chin Chou during the 2008 Taiwan Presidential Campaign: A Membership Categorization Analysis Viewpoint

黃學碩 Shyue-Shuo Huang

關鍵字：新聞學研究,政大

Keywords： membership categorization analysis, identity construction, discourse analysis, image building, campaign news

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告別杜思妥也夫斯基？晚期巴赫汀思想的空間語藝觀與其時間／實踐性

Farewell Dostoevsky? Mikhail Bakhtin’s Late Writing on Spatial Rhetoric and its Implication for Time Politics/Emancipatory Politics

王孝勇 Hsiao-Yung Wang

關鍵字：新聞學研究,政大

Keywords： Bakhtin, emergence, spatial rhetoric, Bildungsroman, transgender, polyphonic novel

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「婦女解放」還是「女權主義」？以《人民日報》看中國國家敘事中性別話語的變遷

‘Funvjiefang’ (Women’s Liberation) or ‘Nvquanzhuyi’ (Feminism)? Transformation of China’s National Gender Discourse in People’s Daily

黃雅蘭 Yalan Huang

關鍵字：新聞學研究,政大

Keywords： Funv Jiefang (Women’s Liberation), Nvquan Zhuyi (Feminism), Socialist Feminism, People’s Daily, Discourse analysis

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恐怖的陰謀：1950年代初期匪諜新聞的詮釋

Terror of Conspiracy: The Interpretation of Communist Espionage News in the Early 1950s

黃順星 Shun-Shing Huang

關鍵字：新聞學研究,政大

Keywords： white terror, media ritual, media event, social drama, communist espionage

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書評與書介

美國報業走向廉價商品的數位化之路：評《嘗試錯誤》

Trial and Error: U.S. Newspapers’ Digital Struggles Toward Inferiority

陳怡璇 Victoria Chen

關鍵字：新聞學研究,政大

Keywords：

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中國媒體素養教育的嘗試：《媒體素養教育在中國》

The Attempts and Initial Achievements of Media Literacy Education in China - Media Literacy Education in China

張鴻邦 Marang Saway

關鍵字：新聞學研究,政大

Keywords：

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2018/ 夏

No.136