賴玉釵

Yu-Chai Lai

互媒、故事網絡、紀實支線、跨媒介角色、跨媒介敘事

Intermediality; story network; transmedia character; transmedia storytelling; transtexts

跨媒介改編產業倡議結合紀實支線，讓虛構角色與閱聽人生命脈絡唱和，引動網路議題熱度。本研究以「經典童話之跨媒介角色及紀實素材」為例，探索閱聽人跨平台詮釋經典童話角色歷程。

閱聽人以跨媒介記憶起始，作為深入理解角色形變之基石；閱聽人因紀實支線引發初級想像（五感聯想及同理情感），或因次級想像而再創作紀實圖文，共構故事網絡。閱聽人對照經典角色及多平台紀實支線，可尋找外延文本「補白」；如參照文史素材而對應指涉年代，享如實感並拉近虛構角色距離。

閱聽人可自紀實支線引發否定性，省察改編者選擇紀實素材而再塑經典角色之敘事策略，思索紀實支線輔助／辨證關係。如明星／演員形象（新聞等紀實支線）有助翻轉閱聽人既定認知，賦予角色新義。整體言之，跨媒介產業以多元類型吸引閱聽人，也整合紀實支線等開拓潛在客群。跨媒介產業運用紀實素材等敘事策略，促發閱聽人續與故事體系對話，鞏固跨媒介角色之故事網絡。

Transmedia adaptation industry initiatives combined with transtext have triggered growing discussions in the literature as well as have become quite popular online. Such adaptations enable virtual characters to fit in with an audience’s ownlife context. Thus, this study uses classical fairy tale transmedia characters and transtext as the basis to explore the audience’s interpretation of the cross-platform reconstruction process of such characters.

An audience uses transmedia character memories as the context and cornerstone to understand character transformation. The primary imagination (sensual associations and empathy) is triggered by transtext, and audiences may even recreate transtext or images, rewrite descriptions of classical characters, or reconstruct the story network through their own secondary imagination. The audience compares classical characters and transtext from multiple platforms in order to fill gaps in the extended texts. For example, the vivid presentation of live-action remake movies is based on literature and historical information as references in order to mitigate the gap between the audience and virtual characters.

The audience can also trigger negativity from transtext. Negativity involves the audience’s reflection on the fairy tale genre, the contemplation of adapters’ narrative strategies of transtext material selection in reshaping classical characters, and the deliberation of the supplementary and dialectical relationships of transtext. For example, images of stars, actors, and actresses (transtext such as news) are conducive to reversing the existing cognition of the audience and adding new meanings in the characters. Overall, transmedia industries have attracted intergenerational audiences through various genres and have also integrated nonvirtual information of transtext so as to facilitate the expansion of potential clientele from multiple aspects. These industries apply strategies including transtext information to entice the audience to be engaged in the character systems of the stories with the aim of consolidating the story network of transmedia characters.