ISSN 1016-1007 GPN2005600032
頁數:55﹣112 閱聽人詮釋跨媒介角色之紀實支線歷程初探:
以經典童話角色為例 Pilot Study of Transtext Based on the Audience’s Interpretation of Transmedia Characters: 
Using Classical Fairy Tale Characters as Examples
Yu-Chai Lai
Intermediality; story network; transmedia character; transmedia storytelling; transtexts


Transmedia adaptation industry initiatives combined with transtext have triggered growing discussions in the literature as well as have become quite popular online. Such adaptations enable virtual characters to fit in with an audience’s ownlife context. Thus, this study uses classical fairy tale transmedia characters and transtext as the basis to explore the audience’s interpretation of the cross-platform reconstruction process of such characters.

An audience uses transmedia character memories as the context and cornerstone to understand character transformation. The primary imagination (sensual associations and empathy) is triggered by transtext, and audiences may even recreate transtext or images, rewrite descriptions of classical characters, or reconstruct the story network through their own secondary imagination. The audience compares classical characters and transtext from multiple platforms in order to fill gaps in the extended texts. For example, the vivid presentation of live-action remake movies is based on literature and historical information as references in order to mitigate the gap between the audience and virtual characters.

The audience can also trigger negativity from transtext. Negativity involves the audience’s reflection on the fairy tale genre, the contemplation of adapters’ narrative strategies of transtext material selection in reshaping classical characters, and the deliberation of the supplementary and dialectical relationships of transtext. For example, images of stars, actors, and actresses (transtext such as news) are conducive to reversing the existing cognition of the audience and adding new meanings in the characters. Overall, transmedia industries have attracted intergenerational audiences through various genres and have also integrated nonvirtual information of transtext so as to facilitate the expansion of potential clientele from multiple aspects. These industries apply strategies including transtext information to entice the audience to be engaged in the character systems of the stories with the aim of consolidating the story network of transmedia characters.
2020/ 春