ISSN 1016-1007 GPN2005600032
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前期出版
頁數:1﹣15 華人傳播理論:從頭打造或逐步融合? Chinese Communication Theory Construction: Mission Impossible?
專題論文
作者(中)
汪琪、沈清松、羅文輝
作者(英)
Georgette VVang, Vincent Shen, Ven-hwei Lo
關鍵詞(中)
新聞學研究,政大
關鍵詞(英)
communication theory, Chinese theory construction, culture and theory construction
中文摘要
過去台灣傳播學界被視為理論性的研究,大多利用本地資料測試既有理論,原創性不足。但要發展「中華傳播理論」,我們又面臨文化屬性難以掌握的問題──我們很難在一個理論裡面找到專屬於某一文化的特質、或建構出只適用於某一文化的理論。其次,文化的差異也使我們也不可能在自己的文化傳統中找到現成的、符合社會科學研究定義的理論;我們所有的,只是足以發展成理論的「胚胎」。

以本土文化為根基的理論化,將是與西方建立有意義對談的最有效途徑;也唯有如此,華人傳播學者才能夠在國際學術社群中找到自己的位置。
英文摘要
A great majority of Taiwan's communication studies suffered from a lack of originality. But any attempt to develop “Chinese communication theories" would right away encounter the difficulties of defining “Chineseness": how can we identify in a theory characteristics that are unique to a specific culture, or construct a theory that is applicable to that culture only? Secondly, systematic differences also make it impossible for us to find readily available theories in the Chinese cultural tradition. What we have, are “embryos" of theories.

Theorizing based on local cultural resources will be the most effective way to establish discourse with the West; only when this is accomplished can Chinese researchers find their proper place in the international academic community.
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2002/ 冬
No.70
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