頁數：93﹣138 臺灣籃球人才遷移中國的媒體再現與國族意涵 Media’s representations of the nationalistic implications of Taiwanese basketball talents’ migration to China
Jia-Yang Hu, Tzu-Hsuan Chen
Taiwanese basketball, nationalism, sport labor migration, CBA
The migration of Taiwanese basketball talents, both male and female players and coaches, to the Chinese Basketball Association (CBA) has become a norm ever since Chih-lung Cheng paved the way for successors in 1999. This essay examines the phenomenon and its relationship between sport and nationalistic implications in Taiwanese society. Methodologically, the essay adopts critical discourse analyses to review stories and commentaries in Taiwanese newspapers and to critically examine the media’s representation of the migration. Because of the unique political situation between China and Taiwan, the economic impacts of the migration still fuel Taiwanese nationalistic implications and make its discourse ever-changing. With the labor migration of Taiwanese basketball talents, the media just focuses on their on-court performance and salary. In order to avoid awkwardness and tension under such circumstances, the formula for the mediated construction of Taiwan’s glory does not apply to these basketball migrants amid political tussles and tacit agreements between the two sides of Taiwan Strait. The result shows that Taiwan’s “postmodern nation” exhibits characteristics of national identification in Taiwan society, but national identity from media representation still reveals differences between Taiwan and China, which trigger further reflections on the environment of sport development that depends more and more on China.