頁數：45﹣90 民國報業的壟斷問題 成舍我的思考與反省 The Monopoly of Republican Era’s Press: Exploring and Reflection of Cheng She-Wo
Cheng She-Wo, media monopoly, publicization, republican era’s press
While media monopolization has become a serious topic among the studies of contemporary media development, it is erroneous to label it as a new phenomenon: concerns regarding press trust and the issue of monopoly have emerged in America, Britain and China as early as the 1930s. Since the advent of monopolistic capitalism, the trend of commodification has disseminated extensively throughout our daily communication activities. Constant application of the latest technology in the organized communication activities of communication has exacerbated the monopolization and commodification of media. In other words, monopoly is an inevitable stage throughout the process of commodification, yet why and how we got to this part of history tend to be left out of the big picture in past discussions. This study is an attempt to shed light on the potential alternatives in the exploration of media monopolization. It analyzes Cheng She-Wo’s observation and critique of both Chinese and foreign press at the time, which led to the introduction of the Cheng She-Wo’s journalism development project as his answer to the capitalize and publicization dilemma faced by modern press.