頁數:55﹣83
網路社群的人際互動:以玉山虛擬航空公司為例
Human Relationships in Virtual Communities: A Study of Jade Air
2002/
72
作者(中) 谷玲玲、張惠蓉
作者(英) Linlin Ku, Hui-jung Chang
關鍵詞(中) 網路社群、虛擬社群、電子聚會、線上聚會,電腦中介傳播
關鍵詞(英) Virtual Community, Online Community, Electronic Gatherings, Computer-Mediated Communication
中文摘要 本研究分析玉山虛擬航空公司討論區留言內容,發現玉山航空迷人之處,在於以專業知識與真實事件作為人們進入虛擬飛行世界的基礎,模糊了虛與實的界線。網路社群的目標必須具體明確,參與者必須完全認同社群的目標,且願意付出時間與精力去維繫社群的運作。社群的傳播環境必須有利於理性討論,人們才會持續付出,社群才能成長與發展。


英文摘要 A study of Jadeair.com.tw, a virtual aviation club, showed that activities in the form of message exchange demonstrated the principles of a virtual community. The success of Jade Air resulted from engaging in virtual flying based on real-life aviation knowledge, blurring the boundaries of real-life and virtual worlds. The results also suggest that the goal of a virtual community must be specific, and the participants must be fully committed. The communication environment should encourage discussions with logic and reason, thus reducing the possibility of flaming.
 
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