以區位分析比較網路、型錄、與商店做為購物管道之競爭優勢:一個跨年比較
A Niche Analysis of the Web, Catalogs, and Retail Stores as Marketing Channels: A Cross-year Comparison
2002/
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編輯室報告 /  羅文輝  
Editor's Note
 
網路社群的人際互動:以玉山虛擬航空公司為例
Human Relationships in Virtual Communities: A Study of Jade Air
/ 谷玲玲、張惠蓉  Linlin Ku, Hui-jung Chang
關鍵字:網路社群、虛擬社群、電子聚會、線上聚會,電腦中介傳播
Keywords:Virtual Community, Online Community, Electronic Gatherings, Computer-Mediated Communication
55
公共議題之遊戲框架初探:以核四議題為例
Game-Framing the Issue: A Study of Media Coverage of Nuclear Power Plant Four Controversy
/ 陳憶寧  Yi-Ning Katherine Chen
關鍵字:公共議題、核四、新聞框架、遊戲框架、標記事件
Keywords:public issue, the Nuclear Power Plant Four controversy, news frame, game-framed news, benchmark event
85
公關人員對專業核心能力認知之研究
Public Relations Practioner’s Perception of Professional Core Competencies
/ 沈介文  Chieh-Wen Sheng
關鍵字:公共關係、核心能力、Delphi法、內容分析、因素分析
Keywords:Public Relations, Core Competencies, Delphi Method, Content Analysis, Factor Analysis
119
廣播電視上規避法律廣告之探討--以菸害防制法之規範為例
Evasive Advertisements on Television and Radio: A Case Study on the Tobacco Hazards Control Law
/ 林承宇  Cheng-Yu Lin
關鍵字:廣告、脫法行為、規避法律、菸品廣告、廣播電視、菸害防制法
Keywords:advertisement, TV and radio, evasive act, evasive advertisement, tobacco products, derivative products, Tobacco Hazards Control Law
142
民意調查與民意產製:一個框架理論的觀點
Polling and the Making of Public Opinion: A Framing Perspective
/ 劉念夏  Nien-Hsia Liu
關鍵字:民意、民意調查、框架理論
Keywords:public opinion, poll, framing
173
以區位分析比較網路、型錄、與商店做為購物管道之競爭優勢:一個跨年比較
A Niche Analysis of the Web, Catalogs, and Retail Stores as Marketing Channels: A Cross-year Comparison
/ 郭貞、黃振家  Cheng Kuo, Jenn-Jia Huang
關鍵字:網路行銷、區位分析、消費行為、管道效益
Keywords:Internet marketing, Niche analysis, Consumer behavior, Channel utilities
1
新傳播科技對台灣新聞媒體之影響:從新聞內容之區位談起
New Communication Technologies and News Media In Taiwan: A Niche Analysis on News Content
/ 李秀珠、彭玉賢、蔡佳如  Shu-Chu Sarrina Li, Yu-Shan Peng, Ja-Ju Tsai
關鍵字:生態理論、區位理論、電視新聞、電子報、報紙、市場競爭
Keywords:organizational econogy, niche theory, television news, electronic newspapers, newspapers, market competition
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