華人傳播理論:從頭打造或逐步融合?
Chinese Communication Theory Construction: Mission Impossible?
2002/
70
 
編輯室報告 /  羅文輝  
Editor's Note
 
競選新聞框架與廣告訴求對選民政治效能與信賴感的影響
The Impacts ofNews Frames and Ad Types on Political Cynicism and Political Efficacy-An Exploration of the 1998 Taipei Mayoral Election
/ 張卿卿  Ching-ching Chang
關鍵字:競選新聞、競選廣告、框架理論、政治效能、政治懷疑
Keywords:campaign news, campaign advertising, framing, political efficacy, political cynicism
135
揭開風花雪月的迷霧:解讀台灣流行音樂中的愛情世界(1989-1998)
Disclosure of Mist of Romantic Love in Taiwan's Popular Music: 1989-1998
/ 蕭蘋、蘇振昇  Ping Shaw & Chen-Sheng Su
關鍵字:流行音樂、愛情、量化內容分析、符號學
Keywords:popular music, romantic Iove, quantitative content analysis, semíotícs
167
Saussure符號學理論在廣告研究中的應用:文本意義研究的更弦易幟
Reconsidering the Application of Saussurian Semiotics in Advertisement Researches
/ 劉慧雯  Hui-Wen Liu
關鍵字:Saussure、符號學、語言結構、言語活動、廣告文本意義
Keywords:Saussure, Semiotics, langue, parole, advertisement, meaning
197
華人傳播理論:從頭打造或逐步融合?
Chinese Communication Theory Construction: Mission Impossible?
/ 汪琪、沈清松、羅文輝  Georgette VVang, Vincent Shen, Ven-hwei Lo
關鍵字:傳播理論、中華理論建構、文化與理論建構
Keywords:communication theory, Chinese theory construction, culture and theory construction
1
台灣女性政治精英的媒體再現
The Media Representations of W omen Politician in Taiwan News Press
/ 倪炎元  Yen-Yuan Ni
關鍵字:媒體再現、刻板印象、女性主義、論述
Keywords:media representation, stereotype, feminism, discourse
17
新聞裡的罪與罰-報紙與電視新聞如何再現青少年犯罪
Constructing Juvenile Delinquency: Pattems ofDeviance in Crime News.
/ 蘇蘅  Herng Su
關鍵字:青少年犯罪、犯罪新聞、內容分析、再現、製造新聞、報紙、電視、社會建構真實
Keywords:media, crime news, juvenile delinquency, representation, making news, content analysis, deviance.
59
口述影像:一個翻譯與再現觀點的對話
Audio Description: A Dialogue Between Translation and Representation
/ 趙雅麗  Yalγ Chao
關鍵字:口述影像、翻譯、再現、視覺符號、言辭符號、視障者、視覺障礙
Keywords:descriptive video service, translation, representation, visual symbols, the visually impaired, visual handicapped
97
尋找二十世紀失落的民意概念
/ 楊意菁  
書名:Public Opinion Development and Controversies in the Twentieth Century

作者:Slavko Splichal

出版日期:1999年

出版社:Lanham: Rowman & Littlefield Publishers, INC.
229
 
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