黨報與大眾報紙廣告經營「收入裂口」現象之探析
An Analyze of Divergent Development in Advertising Market Shares among Party and Mass Newspapers
1998/
57
 
編輯室報告 /  馮建三  
Editor's Note
 
批判語言學、在地權力觀和新聞文本分析:宋楚瑜辭官事件中李宋會的新聞分析
Critical Linguistic, Local Power Concept and Text Analysis of News
/ 翁秀琪  Shieu-chi Weng
關鍵字:批判語言學、在地權力觀、新聞文本分析、批判的語言驚覺性
Keywords:critical linguistic, local power concept, textual analysis, critical language awareness
91
台灣近年來廣告中認同之建構:解析商品化社會的認同與傳播意涵
Identity and Communication in Modern Society:An Example of the Construction of
/ 郭良文  Liangwen Kuo
關鍵字:台灣、消費文化、傳播、認同、認同廣告、廣告
Keywords:Taiwan, consumer culture, communication, identity, identity advertisements, advertising
127
性暴力的文化再現:港台強暴電影的文本分析
Cultural Representation of Sexual Violence: A Text Analysis of Chinese Rape Films
/ 羅燦煐  Tsun-Yin Echo Luo
關鍵字:性暴力、文化再現、強暴迷思、性腳本、港台電影、父權意識形態
Keywords:sexual violence, rape myth, Chinese film, patriarchal hegemony
159
報紙產業組織結構分析與再形塑:組織理論的觀點
Analyzing and Restructuring the Organization of Newspaper Industry: the Perspective of Organization Theories
/ 張文強  Wen-Chiang Chang
關鍵字:報紙產業、報業管理、組織理論、組織架構、垂直整合
Keywords:newspaper industry, newspaper management, organization theory, structuring of organization, vertical integration
191
中國領土上的第一份外文報紙:澳門葡文《蜜蜂華報》(1822~1823)
The First Foreign Language Newspaper of China: A Abelha da China (1822~1823)of Macao
/ 譚志強、吳志良  Camoes C. K. Tam, Zhiliang Wu
關鍵字:中國、新聞史、報紙、葡萄牙、蜜蜂華報、澳門
Keywords:China, history of press, newspaper, Portugal, Abelha da China, Macao
213
黨報與大眾報紙廣告經營「收入裂口」現象之探析
An Analyze of Divergent Development in Advertising Market Shares among Party and Mass Newspapers
/ 陳懷林、郭中實  Huailin Chen & Zhongshi Guo
關鍵字:黨報、大眾報紙、報業廣告、辦報取向、廣告市場成熟度、傳媒經營制度
Keywords:party newspapers, mass appeal newspapers, newspaper advertising, editorial orientation, advertising market maturity, media management system
5
中共改革開放政策對電視事業經營之影響
The Influence of Mainland China's Reform and Open-up Policy on the Management of Television Business
/ 王毓莉  Yu-Li Wang
關鍵字:改革開放政策、中共電視專業、第三產業、新聞改革
Keywords:Reform and Open-up Policy, Mainland China's Television Business, The Tertiary Industry, News Reform
27
政治主導下兩岸電視文化交流的迷思
The Myth of Television-Based Cultural Exchanges Between Taiwan and Mainland China Under Current Political Situations
/ 趙雅麗  Ya-Ly Chao
關鍵字:兩岸、文化交流、媒體交流、政治衝突、電視節目互動
Keywords:Taiwan and Mainland China, cultural exchanges, media exchanges, political conflict, exchanges of television programs
51
傳媒貿易還是文化侵略:從香港電視廣播有限公司的海外業務策略看傳媒帝國主義的論述
Media Trade or Cultural Invasion?An analysis of the discourse on media imperialism based on the overseas business strategies of Hong Kong Television Broadcasts Limited
/ 杜耀明、劉端裕  Yiu-Ming To, Tuen-Yu Lau
關鍵字:香港電視產業、香港電視海外業務、香港電視廣播有限公司、國際傳播、傳媒帝國主義、傳媒貿易
Keywords:Hong Kong television industry, overseas venture of Hong Kong TV broadcasters, Hong Kong Television Broadcasts Limited, international communication, media imperialism, media trade
77
探索中國傳播理論的可喜嘗試──介紹《華夏傳播論》
/ 孫旭培  
書名:華夏傳播論

主編:孫旭培

出版日期:一九九七年十月

出版社:北京,人民出版社

版次:初版一刷,494頁
229
試驗收一項「嚴肅的學術工程」:林著《大眾傳播理論》讀後雜感
/ 余陽洲  
書名:大眾傳播理論

作者:林東泰

出版日期:一九九七年九月

出版社:師大書苑
239
 
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