行動通訊的持續完成:「講手機」的俗民方法學探問
The Ongoing Accomplishment of the Mobile Telecommunication: An Ethnomethodological Study of “Talking on a Mobile Phone”
2015/
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編輯室報告 /  私馬特手機的「永恆聯繫與隔離」   /馮建三
Editor's Note
 
家庭權力關係中的第三人效果:數位家庭人我影響評估的性別差異與支持行為分析
The Third-Person Effect in Family Power Relationship: Gender Differences and Supporting Behaviors in Digit Home Related Self-Other Comparison
/ 陳志賢  Chih-Hsien Chen
關鍵字:第三人效果、數位家庭、社會家庭鑲嵌、性別、文化研究、人我比較
Keywords:the third-person effect, digit home, social and family embedment, gender, cultural studies, self-other comparison
117
不同媒體平台對公眾參與科學決策能力之影響:以奈米科技為例
Media and Public Ability to Participate In Scientific Decision-making: Using Nanotechnology as A Case Study
/ 施琮仁  Tsung-Jen Shih
關鍵字:奈米知識、奈米科技、科技社會、科學決策、風險與利益感知
Keywords:Nanotechnology, risk and benefit perceptions, scientific decision-making, scientific knowledge
165
從遊戲到遊戲化:行銷溝通遊戲化理論初探
From Game to Gamification: Preliminary Research of Gamification Marketing Theory
/ 吳岱芸  Dai-Yun Wu
關鍵字:公眾關注、行銷溝通、媒介娛樂、遊戲化、體驗行銷
Keywords:experiential marketing, gamification, marketing communication, media entertainment, publicity
215
行動通訊的持續完成:「講手機」的俗民方法學探問
The Ongoing Accomplishment of the Mobile Telecommunication: An Ethnomethodological Study of “Talking on a Mobile Phone”
/ 曹家榮  Chia-Rong Tsao
關鍵字:行動電話、技術現象學、俗民方法學、講手機、雙面舞台
Keywords:double-sided stage, ethnomethodology, mobile phone, phenomenology of technology, talking on a mobile phone
1
「流動的」手機:液態現代性的時空架構與群己關係
“Mobile” Phones: The Time/Space and Society/Individual in the Liquid Modernity
/ 黃厚銘、曹家榮  Arthur Hou-ming Huang, Chia-Rong Tsao
關鍵字:公私交錯、行動電話、即刻連結、時空軟化、液態現代性、愛恨交織
Keywords:Ambivalence, instant connectivity, liquid modernity, mobile phones, the blurring of the demarcation between public and private spheres, the softening of time/space frameworks
39
跨世代行動上網與電視並用行為與動機
Media Multitasking across Generations: Simultaneous Mobile Internet and Television Usage Behaviors and Motives
/ 張郁敏  Yuhmiin Chang
關鍵字:世代、行動上網、使用與滿足、動機、媒介並用、電視
Keywords:generation, media multitasking, mobile internet, motive, television, uses and gratifications
83
媒體內容暢銷策略
/ 李雅靖  
書  名:超熱賣商品的秘密

(原書名:Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment)

作  者:Anita Elberse

譯  者:許恬寧

出版日期:2014年1月

出 版 社:大塊文化

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