相聚在金色拱門下: 麥當勞電視廣告中的家庭形象分析(1984-2003)
Reunion Under the Golden Arches: The Analysis of Familial Images in McDonald’s Commercials (1984-2003)
2010/
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編輯室報告 /  馮建三  
Editor's Note
 
相聚在金色拱門下: 麥當勞電視廣告中的家庭形象分析(1984-2003)
Reunion Under the Golden Arches: The Analysis of Familial Images in McDonald’s Commercials (1984-2003)
/ 蕭蘋、張文嘉  Ping Shaw & Wen-Chia Chang
關鍵字:麥當勞、電視廣告、家庭形象、符號學分析、內容分析
Keywords:McDonald's, TV commercials, familial image, semiotic analysis, content analysis
1
廣電新聞訪問者之不同閱聽人想像: 論述心理學之觀點
Analysis on the Broadcast News Interviewers’ imagination of the ‘audience’: A Discursive Psychological Approach
/ 江靜之  Chin-Chih Chiang
關鍵字:論述心理學、廣電新聞訪問、閱聽人、論述、語藝策略
Keywords:discursive psychology, broadcast news interview, audience, discourse, rhetorical strategy
35
再現貧窮:以電視新聞為例
Representation of Poverty: A study on TV News
/ 呂雅雯、盧鴻毅、侯心雅  Ya-Wen Lu, Hung-Yi Lu & Hsin-Ya Hou
關鍵字:貧窮、再現、感官主義、敘事、符號
Keywords:Poverty, representation, sensationalism, narration, semiotic
73
組織控制與新聞專業自主的互動 以台灣報紙國際新聞編譯為例
Interaction between Organization Control and News Professional Autonomy: International News Editor/Translators at Taiwan Newspapers
/ 羅彥傑、劉嘉薇、葉長城  Yen-chieh Lo, Jia-wei Liu & Chang-chen Yeh
關鍵字:組織控制、專業自主、國際新聞、編譯
Keywords:organizational control, professional autonomy, international news, editor/translator
113
網絡作為澳門的另類公共領域
The Internet as Macau’s Alternative Public Sphere
/ 劉世鼎、勞麗珠  Shih-Diing Liu & Ivy Lai-Chu Lou
關鍵字:澳門、網絡、另類公共領域、文化抵抗
Keywords:Macau, alternative public sphere, cultural resistance, internet
253
出淤泥之蓮:泰國公共電視的起源與進展
The origin and development of Thai Public Broadcasting Service
/ 洪貞玲  Chen-Ling Hung
關鍵字:公民社會、政變、泰國公共電視、電視制度
Keywords:civil society, coup detat, television system, Thai Public Broadcasting Service (TPBS)
295
美國影視產業的聚合性質 —藉電視法案Finsyn與PTAR立廢的政治經濟脈絡理解之
The Nature of Convergence of the U.S Audiovisual Industry: Political Economic Context after Finsyn and PTAR
/ 張時健  Shih-Chen Chang
關鍵字:美國影視產業、好萊塢、電視網、財務利益與辛迪加規定、生產體制
Keywords:U.S. audiovisual sector, Hollywood, networks, Financial Interest and Syndication Rules, PTAR, production regime
327
從參與式傳播觀點反思蘭嶼數位典藏建置之歷程
The Digital Archive of the Aboriginal Media and Culture in the Orchid Island: A Discussion from the Perspective of Participatory Communication
/ 郭良文、林素甘  Liangwen Kuo & Sukan Lin
關鍵字:參與、參與式傳播、蘭嶼、數位典藏、哈伯瑪斯
Keywords:participatory communication, the Orchid Island, digital archive, Habermas, ethnography, aboriginal media
151
921地震災後的社區報紙與培力
Community Communications and Empowerment after the 921 Earthquake Disaster
/ 蔡鶯鶯  Ying-Ying Tsai
關鍵字:地震、培力、公共新聞學、社區營造、社區報紙、災難社區新聞學
Keywords:Earthquake, empowerment, public journalism, community building, community newspapers, Disaster of Community Journalism
177
民族誌教學:以「第一屆打工文化藝術節」的參與式傳播為例
Ethnography as a Teaching Method: A Case Study of Participatory Communication using the First Culture and Art Festival for and by Migrant Workers as an Example
/ 卜 衛  Bu Wei
關鍵字:民族誌、教學、批判教育學、局內人視角
Keywords:ethnography teaching, critical pedagogy, insider's perspective
229
傳播研究轉向:瞭解電玩遊戲
/ 柯舜智  
書名:Understanding video games: The essential introduction

作者:Simon Egenfeldt-Nielsen, Jonas Heide Smith and Susana Pajars Tosca

出版日期:2008年

出版社:Routledge
365
兩代間的拉鋸戰: 讀《文化之戰:媒體與英國左派》
/ 蔡明燁  
書名:Culture Wars: The Media and the British Left

作者:James Curran, Ivor Gaber & Julian Petley

出版日期:2005年

出版社:Edinburgh University Press

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