臺灣日治時期商業廣告中的「戰爭」符號研究: 以《臺灣日日新報》為例
“War” as a Sign in the Advertisements during Japanese Occupation of Taiwan: Taking Taiwan Jih Jih Hsin Pao 1937-1944 as an Example
2017/
130
 
編輯室報告 /  劉昌德  
Editor's Note
 
臺灣日治時期商業廣告中的「戰爭」符號研究: 以《臺灣日日新報》為例
“War” as a Sign in the Advertisements during Japanese Occupation of Taiwan: Taking Taiwan Jih Jih Hsin Pao 1937-1944 as an Example
/ 孫秀蕙、陳儀芬  Hsiu-hui Sun, I-fen Chen
關鍵字:商業廣告、日治時期、皇民化運動、圖像符號學、臺 灣日日新報、戰爭宣傳
Keywords:commercial advertisements, Japanese Occupation Period, Kominka Movement, Pictorial Semiotics, Taiwan Jih Jih Hsin Pao, the second Sino-Japanese War, wartime propaganda
1
台灣公視萌芽時期之公共論述分析(1993 到1997年)
An Analysis of Public Discourses on Taiwan Public Television at Its Initial Stage.
/ 丘忠融  Chung-Jung Chiu
關鍵字:公共電視、公共領域理論、公民動員模式、公視民間籌備會
Keywords:civil mobilization mode, public sphere theory, Public TPV Preparation Committee, Taiwan Public Television (TPV)
49
文化創意產業的媒體再現:2002~2012 歷時性框架分析
The Representation of Culture and Creative Industries in Taiwan: A Framing Analysis of Newspapers 2002-2012
/ 劉蕙苓  Huei-Ling Liu
關鍵字:文化治理、文化創意產業、文化溝通、框架、消息來 源、媒體再現
Keywords:cultural and creative industries, cultural governance, culture communication, media representation, news framing, news source
91
商業雜誌與企業公民訊息: 一個縱貫性的媒體再現與框架分析
Business Magazines and Corporate Citizenship: A Longitudinal Analysis of Media Representation and News Frame
/ 楊意菁  Yie-Jing Yang
關鍵字:企業公民、框架分析、商業雜誌、媒體再現
Keywords:corporate citizenship, framing analysis, business magazines, media representation
141
跨媒介敘事之歷史縱深:評析《跨媒介考古學》
/ 賴玉釵  
187
 
© 2013 Mass Communication Research. Some Rights Reserved.